Starbucks Espresso
McDonald’s Sofia Therios on the National Launch of McCafé Coffee Drinks (BizBash)
In May, McDonald’s embarked on the nationwide launch of a coffee-centered
brand extension called McCafe. With a marketing program rumored to cost about
$100 million, the company is promoting its new line of espresso-based drinks
through “advertising, promotion, electronic and digital efforts, merchandising
in our restaurants, and events,” said to Sofia Therios, director of marketing
for McDonald’s USA. Amid speculation that the economic climate–in which even
Starbucks is losing its footing–makes for risky timing for the McCafe launch,
we spoke to Therios about how she is using events and other experiential
components to promote new products, how the company is adapting its marketing
to different regions, and how successful the launch has been thus far.
**Why is now the right time for the McCafe launch? **
It always starts with the consumer. If you start with the consumer, and focus
on what consumers are looking for, the answer is right there. We have a
wonderful business research [and] consumer insight team and we talk to our
customers regularly. We also have the benefit of our restaurants, which let us
communicate with consumers and understand what they’re looking for at the
restaurant level on a day to …
Starbucks Espresso
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12oz Frothing Pitcher stainless steel $7.95 The Saeco FRO-TH12 12 oz. frothing pitcher is a necessary tool for creating coffeeshop espresso drinks using an at-home machine. Made of stainless steel with a soft matte finish, the Saeco frothing pitcher holds enough milk for two cappuccinos. The Saeco FRO-TH12 functions seamlessly Saeco espresso machines equipped with a Saeco Pannarello steam wand or Cappuccinatore kit. Stainless SteelThe elega… |
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1998 Starbucks BARISTA Home Espresso Machine Instructional Video (VHS Videocassette) $25.95 BARISTA Instructional Video USA #165850300. In original slipcase…. |
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The Perfect Cappuccino $20.00 Filmmaker Amy Ferraris is obsessed. Having first discovered the cappuccino on a trip to Italy in the early 90′s, she comes back to American plagued by one seemingly unanswerable question: in the country that put a man on the moon, why is it so hard to find a decent cappuccino? Her attempt to answer this question takes her on a years-long odyssey… to Italy and back again… from Manhattan to midd… |
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Coffeeduck Classic: Permanent Refillable Coffee Filter for the Senseo models HD7810-HD7812 $17.95 Introducing the COFFEEDUCK, a new innovation for Senseo owners (does not work with the Senseo Supreme or Senseo Deluxe). The COFFEEDUCK works with your favorite coffee. From now on YOU control the flavour, strength and amount of coffee from your Senseo. The COFFEEDUCK can also be used with one or two regular paper pods, so if you ever lose your Senseo pod holders, you can still make pod coffee! Yo… |
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Straw Cleaning Brush – for reusable straws, baby sippy cup, tea pot spout etc. $5.99 It’s perfect for cleaning straws used for starbucks tumbler, drinking cup etc. or tea pot spout…. |
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Exceptionlab Inc. 10-Ounce Ceramic Cup We are happy to serve you $11.35 Your search is over! Finally, a classy, eco-friendly, useful New York souvenir! Get the world’s most famous paper coffee cup, replicated in ceramic for home or restaurant use. This ceramic cup bears the message “We Are Happy To Serve You,” and includes details such as a seam and edge fold, which are so good you’ll think you’re drinking out of the old style paper cup!Over 180 million cups are used… |
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Grove Square Cappuccino Cups, French Vanilla, Single Serve Cup for Keurig K-Cup Brewers, 24 Count $11.75 A hot cappuccino drink, mildly sweet, with a pleasant creamy French Vanilla flavor. The cappuccino is packed in a saingle serve cup designed for use by owners of Keurigcoffee makers. Approved by the Union of Orthodox Jewish Congregation of America…. |
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Green Mountain Coffee Caramel Vanilla Cream, K-Cup Portion Pack for Keurig K-Cup Brewers … |